See more videos at http://www.ericsson.com/2020shapingid... Jeffrey Cole is director of the University of Southern California Annenberg School Center for the Digital Future and one of the world's most established authorities on internet issues. He claims that in the near future, most digital content will be free. Who will pay for it? The advertisers will.
ericssonmultimedia
1 miesiąc temu
Would people forget to buy Coke? I don't think so. More than any other product in the world, Coke is marketed by signs, store awnings, window stickers and much more. I don't think Coke could be forgotten in 100 years. / Jeff Cole
ericssonmultimedia
1 miesiąc temu
A really interesting thought. As the first ones to ever do something like this (and consider Coke's huge advertising budget) they would receive immense publicity, good will and attention. far more than they could ever buy. So, from a marketing stand point, a really insightful suggestion. / Jeff Cole
ed4wb
1 tydzień temu
"only three ways to acquire content: at 1:26
1) steal it
2) fees or subscriptions
3) or accompanied by advertising"
What about free, user-generated content such as in my own work on my own blog? I pay for its publication. It's not ad supported, it's free, and therefore, cannot be stolen.
I think you overstate the importance of ad supported media. (See Clay Shirky.) People are more than willing to share their own creations and pay for its dissemination..
kesavank7117
1 miesiąc temu
Its a nice idea, not only coke, all the major brands that doesn't need a marketing exactly can donate 25% of their advertising money to those who really need will be a great help to millions...
sketchyj
1 miesiąc temu
I wonder what would happen if Coke donated it's entire advertising budget for a year to charity? Would people forget to stop buying it in the store?
NicholasWiggin
4 mies. temu
This is a really engaging overview of the digital space. I certainly believe in the vision that most digital content will survive through advertising in the future. Targetability is key and I think Jeff puts this across well. Well worth 3 mins and 54 seconds to view this I think.
MsJagga007
5 mies. temu
very nice video,
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- Wilber Pan 潘瑋柏 - 雙人舞You wanna say love love love love love love
And baby girl i say okay okay
身體貼緊我 用體溫做回答、
看你眼里 有一句話 和我的一樣嗎、
那就是love love love love love love
Aad baby girl i say okay okay
真實的觸感 愛不只是童話
就深深墜入
雙人舞步里 彼此慢慢欣賞
有點煩悶吧 浪漫被公式化
有些愛 加點刺激 更多想象
你也在期待嗎 興奮和我一樣
把甜蜜 灑滿一地 放縱一下
oh每個毛細孔 劃過你的指甲
oh溫柔的觸碰 不安靜的心房
Hot hot baby we can set it off the night
雙人舞 黑暗里 無法自拔
You wanna say love love love love love love
Aad baby girl i say okay okay
身體貼緊我 用體溫做回答、
看你眼里 有一句話 和我的一樣嗎、
那就是love love love love love love
Aad baby girl i say okay okay
真實的觸感 愛不只是童話
就深深墜入
雙人舞步里 彼此慢慢欣賞
有點無聊 規律的想打卡
有些愛 多點嘗試 才有變化
你也在期待嗎 興奮和我一樣
碰撞的電流就像煙火綻放
oh耍一點瘋狂 撥亂你的頭發
oh換一個場景 沙發或是廚房
Hot hot baby we can set it off the night
雙人舞 黑暗里 無法自拔
You wanna say love love love love love love
Aad baby girl i say okay okay
身體貼緊我 用體溫做回答、
看你眼里 有一句話 和我的一樣嗎、
那就是love love love love love love
Aad baby girl i say okay okay
真實的觸感 愛不只是童話
就深深墜入
雙人舞步里 彼此慢慢欣賞
ove love love love love love
okay okay
用體溫做回答
有一句話 和我的一樣嗎
那就是love love love love love love
okay okay
愛不只是童話
就深深墜入
雙人舞不里 彼此慢慢欣賞
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